SearchBlog
by Laurie Sullivan, Staff Writer
No doubt about it -- Snapchat continues to gain fans who admittedly "love" the platform -- although it remains unclear what the reported Snapchat-authorized sale of 17.4 million preferred shares … Read the whole story
by Laurie Sullivan
Apple Siri, Google Now, and Microsoft Cortana have some serious competition. The Viv Labs engineering team -- the creators of voice assistant Siri -- … Read the whole story
by Tyler Loechner
Ad management platform Sizmek on Monday announced it has acquired Aerify Media, a mobile tracking and retargeting firm. Sizmek paid $6.25 million in cash … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Google's proposed $8.5 million settlement of a privacy class-action has drawn an objection from the advocacy group Center for Class Action Fairness. The deal … Read the whole story
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by Tyler Loechner
TubeMogul's joint book-running managers for its iPO -- BofA Merrill Lynch, Citigroup and RBC Capital Markets -- have all initiated coverage on TubeMogul stock … Read the whole story
COMMENTARY
by Nicole Kaldes
Pink-slipped journalists, here's a hot lead: Start your new job search by re-thinking your role and considering a jump brand-side. Copy must be created … Read the whole story
by Mark Walsh
Mobile ad network Millennial Media on Monday reported revenue increased 18.1% to $67.3 million in the second quarter. Millennial Media has struggled to contend … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Much of the influence of mobile in-store purchasing remains under the covers. Many studies track the source of transactions, such as by desktop, laptop, … Read the whole story
by Steve McClellan
Dentsu reported a revenue gain of nearly 10% for its first quarter 2015 fiscal period (April 1-June 30), which equates to about $1.3 billion … Read the whole story
COMMENTARY
by Mark Walsh
Major brands and retailers are still in the early stages of testing and rolling out beacons to enhance service and boost sales. But at … Read the whole story
COMMENTARY
by Anto Chittilappilly, Op-Ed Contributor
It's a common misconception among brand marketers that conversions that take place offline are inherently "untrackable." It's true that marketers have historically been challenged … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Sizmek, an ad management platform, has made a number of moves in recent months to position itself for a programmatic future, including the launch … Read the whole story