SearchBlog
No doubt about it -- Snapchat continues to gain fans who admittedly "love" the platform -- although it remains unclear what the reported Snapchat-authorized sale of 17.4 million preferred shares … Read the whole story
Apple Siri, Google Now, and Microsoft Cortana have some serious competition. The Viv Labs engineering team -- the creators of voice assistant Siri -- … Read the whole story
Ad management platform Sizmek on Monday announced it has acquired Aerify Media, a mobile tracking and retargeting firm. Sizmek paid $6.25 million in cash … Read the whole story
- COMMENTARY
Google's proposed $8.5 million settlement of a privacy class-action has drawn an objection from the advocacy group Center for Class Action Fairness. The deal … Read the whole story
TubeMogul's joint book-running managers for its iPO -- BofA Merrill Lynch, Citigroup and RBC Capital Markets -- have all initiated coverage on TubeMogul stock … Read the whole story
- COMMENTARY
Pink-slipped journalists, here's a hot lead: Start your new job search by re-thinking your role and considering a jump brand-side. Copy must be created … Read the whole story
Mobile ad network Millennial Media on Monday reported revenue increased 18.1% to $67.3 million in the second quarter. Millennial Media has struggled to contend … Read the whole story
COMMENTARYMuch of the influence of mobile in-store purchasing remains under the covers. Many studies track the source of transactions, such as by desktop, laptop, … Read the whole story
Dentsu reported a revenue gain of nearly 10% for its first quarter 2015 fiscal period (April 1-June 30), which equates to about $1.3 billion … Read the whole story
COMMENTARYMajor brands and retailers are still in the early stages of testing and rolling out beacons to enhance service and boost sales. But at … Read the whole story
- COMMENTARY
It's a common misconception among brand marketers that conversions that take place offline are inherently "untrackable." It's true that marketers have historically been challenged … Read the whole story
COMMENTARYSizmek, an ad management platform, has made a number of moves in recent months to position itself for a programmatic future, including the launch … Read the whole story
