SearchBlog
by Laurie Sullivan, Staff Writer
Mention the Search Engine Marketing Professional Organization among friends and colleagues, and you won't have positive feedback. Some call it an obsolete dinosaur. Board members want to change that
perception. … Read the whole story
by Laurie Sullivan
Google has begun to roll out an improved sitelinks search box on its engine that gives searchers a direct link to content buried within … Read the whole story
COMMENTARY
by Joe Mandese
It's the time of year when the editors of MEDIA and OMMA magazine begin considering candidates or their annual Agency of the Year awards, … Read the whole story
by Tyler Loechner
Programmatic video ad platform TubeMogul on Friday announced it has been named a certified partner of Nielsen's mobile Online Campaign Ratings (OCR). Starcom MediaVest … Read the whole story
COMMENTARY
by Mike Cassidy
Now that college football is officially lighting up stadiums across the country, Guy Moore's two Tallahassee, Fla. shops near the Florida State University campus … Read the whole story
by Steve McClellan
The holding company has entered into a strategic partnership with the Seattle-based mobile measurement firm that includes a minority equity stake. Placed's measurement offering … Read the whole story
by Tyler Loechner
The amount of pre-roll video inventory available for programmatic buying increased 14% from Q1 to Q2 2014, and much of that growth was driven … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
September's mobile phone bills are proving to be a shocker for those who idled away on holiday as Ice Bucket Challenge videos automatically ate … Read the whole story
by Joe Mandese
Two days after announcing a startling plan to introduce mathematical modeling to estimate nearly half the viewing in its national TV audience sample, a … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to the Inbound Marketing Survey by Ascend2 and our Research Partners, 90% of companies are now integrating social media, search engine optimization, content … Read the whole story
by Tanya Gazdik
Voya Financial, formerly ING U.S. Inc., is launching a consumer marketing campaign that marks the company's final step in rebranding. Voya is an abstract … Read the whole story
COMMENTARY
by Andy Oakes
Those born after 2000 are the most digitally savvy people on the planet these days. They are taught from an early age about use … Read the whole story
by Joe Mandese
In a freewheeling conversation that touched on everything from the role of ad agencies and the adoption of programmatic media-buying systems to the emergence … Read the whole story
by Larissa Faw
The brand is introducing a new, integrated marketing campaign that uses some of its small business customers. The effort includes broadcast, print, radio and … Read the whole story
COMMENTARY
by Mike Donahue, Op-Ed Contributor
Big data is not a shiny new toy...not the digital flavor du jour. That said, with Big Data, I think there is a lot … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
I confess an addiction. Perhaps you share it with me -- many people do. I am obsessed with the Internet. It's not just Facebook, … Read the whole story