The millennial generation remains a diverse group of consumers with a broad range of interests. One thing is certain -- the family dynamics continue to change. Parenthood changes them. Overall, … Read the whole story
Keek, a 36-second Snapchat-like video social network, will soon begin hosting advertisements in the United States. The site recently took on its first client, … Read the whole story
You may have read that Omnicom Media Group announced a big deal last week with iHeartMedia (formerly known as Clear Channel Communications) worth $200 … Read the whole story
Since living the American dream means having enough understanding about propositions, measures and candidates during an election year to cast a vote, Microsoft launched … Read the whole story
I have known my share of rejection. I have felt the steady dull ache of Indifference. Oh yes, I have been remaindered. But nothing … Read the whole story
In what likely is the most significant development yet to bring programmatic media-buying to local broadcast television, Interpublic's Mediabrands unit today will unveil a … Read the whole story
My name is Cathy Taylor, and I was all wrong about Snapchat. It's one of the hardest confessions, I've ever had to make, but … Read the whole story
The study argues that Millennials as a world demographic -- the firm calls them "Global Y's," representing about half the population of the Earth … Read the whole story
While shopping habits of mobile consumers evolve, their in-store and online behaviors are hardly in sync. Out on the streets, more people are going … Read the whole story
Advertisers have a multitude of options to reach consumers, whether it is through social media, traditional, or viral channels. Yet, unless brands connect an … Read the whole story
It's no secret that inbound links are extremely important in search; adding high-quality links should improve your site's rankings. As an SEO expert, you've … Read the whole story
Millennial moms tend to have higher rates of device ownership than average, with 85% having a smartphone and 43% a tablet in the U.S. … Read the whole story
The report concludes that "a significant portion" of chief marketing officers/CMOs and chief sales officers/CSOs are not adapting quickly enough, either in terms of … Read the whole story