SearchBlog
by Laurie Sullivan, Staff Writer
During the earnings call with investors and analysts Thursday, Google showed signs that its profitable search engine advertising business has begun to slow. The company's focus on other markets like … Read the whole story
by Laurie Sullivan
A series of pending patents filled by engineers at Google suggest an increase in search automation and the ability to log and access the … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
In my last two columns, I first looked at the origins of the original Golden Triangle, and then looked at how search behaviors have … Read the whole story
by Laurie Sullivan
Recent data from independent search agencies suggest that the Bing-Yahoo Network continues to take more search budget market share. In fact, one report estimates … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
It's tempting to think RTB and programmatic are all about machines whizzing data around server clusters. The truth is that it takes highly skillful … Read the whole story
by Aaron Baar
Coinciding with the launch of its Lollipop system update (and perhaps to steal a bit of thunder from Apple's new round of iPads), Google … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
It has become so much easier to pick up a smartphone and say "Okay, Google" before using voice search to seek information, compared with … Read the whole story
by Mark Walsh
The Catchpoint analysis examined load times for Web sites in four different categories: news, retail, search and travel. News sites tended be the most … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Why haven't digital ad formats themselves changed in ways that let the consumer make better use of them? Shouldn't the ads themselves be cross-platform-enabled? Read the whole story
by Erik Sass
Nielsen Catalina Solutions has been striking data-sharing partnerships to bolster its capabilities in a number of major ad categories. Nielsen Catalina announce a deal … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Viral ads prove the point that some of the best content made is contained in commercials. Some very good video is selling something, and … Read the whole story
by Erik Sass
The lines between place-based media and mobile advertising are getting blurrier, as more companies forge cross-channel alliances. Health Media Network, which reaches patients in … Read the whole story
COMMENTARY
by Kath Pay, Op-Ed Contributor
Over the years I've discovered that many email marketers perform email marketing as their job, yet they don't use many of the basic principles … Read the whole story
COMMENTARY
by Fard Johnmar, Op-Ed Contributor
Are you afraid digital technologies will make you obsolete? That your hard-earned skills haven't prepared you for the fast-moving digital future? Read the whole story
COMMENTARY
by Nisha Contractor
Ask any Millennial what he or she can't live without and you're going to get a consistent response: "my smartphone." Millennials rely on these … Read the whole story