During the earnings call with investors and analysts Thursday, Google showed signs that its profitable search engine advertising business has begun to slow. The company's focus on other markets like … Read the whole story
A series of pending patents filled by engineers at Google suggest an increase in search automation and the ability to log and access the … Read the whole story
In my last two columns, I first looked at the origins of the original Golden Triangle, and then looked at how search behaviors have … Read the whole story
Recent data from independent search agencies suggest that the Bing-Yahoo Network continues to take more search budget market share. In fact, one report estimates … Read the whole story
It's tempting to think RTB and programmatic are all about machines whizzing data around server clusters. The truth is that it takes highly skillful … Read the whole story
Coinciding with the launch of its Lollipop system update (and perhaps to steal a bit of thunder from Apple's new round of iPads), Google … Read the whole story
It has become so much easier to pick up a smartphone and say "Okay, Google" before using voice search to seek information, compared with … Read the whole story
The Catchpoint analysis examined load times for Web sites in four different categories: news, retail, search and travel. News sites tended be the most … Read the whole story
Why haven't digital ad formats themselves changed in ways that let the consumer make better use of them? Shouldn't the ads themselves be cross-platform-enabled? Read the whole story
Nielsen Catalina Solutions has been striking data-sharing partnerships to bolster its capabilities in a number of major ad categories. Nielsen Catalina announce a deal … Read the whole story
Viral ads prove the point that some of the best content made is contained in commercials. Some very good video is selling something, and … Read the whole story
The lines between place-based media and mobile advertising are getting blurrier, as more companies forge cross-channel alliances. Health Media Network, which reaches patients in … Read the whole story
Over the years I've discovered that many email marketers perform email marketing as their job, yet they don't use many of the basic principles … Read the whole story
Are you afraid digital technologies will make you obsolete? That your hard-earned skills haven't prepared you for the fast-moving digital future? Read the whole story
Ask any Millennial what he or she can't live without and you're going to get a consistent response: "my smartphone." Millennials rely on these … Read the whole story