by Laurie Sullivan
With the collapsed Omnicom merger in May behind it, Publicis Groupe has reinvested in its advertising businesses -- making more than a dozen acquisitions … Read the whole story
by Sarah Mahoney
Forrester Research is forecasting a $10 billion jump in online spending this holiday season, estimating that e-commerce sales in the U.S. will reach $89 … Read the whole story
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by Tyler Loechner
Digital ad tech company AppNexus on Friday announced it has completed its acquisition of Open AdStream (OAS), an ad serving technology. Specific terms of … Read the whole story
by Wayne Friedman
Television political advertising spending among key federal and gubernatorial races this season is roughly the same as in the midterm election season four years … Read the whole story
by Larissa Faw
When it completes its proposed $3.7 billion acquisition of Sapient, Publicis Groupe will rebrand the acquired company Publicis.Sapient, ensuring that clients and prospects know … Read the whole story
by Tyler Loechner
Just over one year ago, news broke that AOL, Microsoft, Yahoo and Yieldex agreed to come together to adopt "programmatic direct" as their trading … Read the whole story
by Erik Sass
Discovery made its first appearance in the top 10 brands on the Digital Engagement Index thanks to the #SkyscraperLive special where daredevil Nik Wallenda … Read the whole story
by Joe Mandese
Leading ad industry associations this morning announced that former DMA chief Linda Woolley has been named president and CEO of TAG, a new joint-industry … Read the whole story
by Karl Greenberg
The study, commissioned for marketing solutions firm Yes Lifestyle Marketing, finds that for two-thirds of marketing executives at large companies say their organizations are … Read the whole story
by Tyler Loechner
Iponweb, a UK-based real-time tech company that powers a large portion of the ad tech market in Europe and Japan, on Monday announced the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The more a consumer gets targeted by one message on television, the more that consumer loses respect for the brand and the message. The … Read the whole story
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by Thom Forbes
Bouncing back from its inability to close a deal with Omnicom earlier this year to bulk up for a counter-offensive against the Google/Facebook et … Read the whole story
COMMENTARY
by Jim Gilmartin, Columnist
For almost a quarter of a century we've advocated the wisdom of David B. Wolfe author of "Serving the Ageless Market, Ageless Marketing, Firms … Read the whole story
COMMENTARY
by Eric Hoffert
Everybody wants to make a viral video. Some content publishers have their eyes on the marketing dollars a viral video promises, which can rise … Read the whole story
COMMENTARY
by Gary Leopold, Columnist
Tomorrow is Election Day, and if you've been following the polls and listening to the pundits, you're keenly aware of the increasing impact minorities … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Apps are fun. Or at least they better be if they expect users to remember they are there in those moments when we take … Read the whole story