by Laurie Sullivan
Overall, marketers in the U.S. will spend more than $103 billion on search, display, social media, and email marketing by 2019 -- growing at … Read the whole story
by Wendy Davis
In his strongest statement yet on net neutrality, President Barack Obama on Monday publicly called on the Federal Communications Commission to reclassify broadband service … Read the whole story
by Tyler Loechner
The advertising technology space has seen plenty of mergers and acquisitions in 2014, and now one player in the space, MediaMath, is on their … Read the whole story
by Aaron Baar
Eddie Hold, vice president of Connected Intelligence at The NPD Group, tells "Marketing Daily," "Usually, you'd consider these devices to be somewhat niche. In … Read the whole story
by Erik Sass
Amazon made its first appearance in the top 10 on Friday, 11/7, as a result of the Amazon Echo product launch. Despite a 38% … Read the whole story
COMMENTARY
by Jeremy Walker, Op-Ed Contributor
While we've spent years becoming sophisticated content producers, we've been beaten to the punch by Google. Google appears to own the entire Internet's content. … Read the whole story
by Larissa Faw
That's according to a new Razorfish report which found that half of Americans will do almost anything to avoid seeing ads. The study covered … Read the whole story
by Tyler Loechner
Expanding on a partnership first struck just over one year ago, programmatic video ad platform Videology users can now use LiveRamp, a data on-boarder, … Read the whole story
COMMENTARY
by Kara Trivunovic, Op-Ed Contributor
It seems as if the marketing world has a new slogan. Once upon a time it was "email is dead," but most have come … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
For mobile commerce, convenience is king. While convenience may mean different things to different people, it looks like one of the main reasons consumers … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
The real currency of digital advertising -- data -- is a blessing and a curse for programmatic traders. It's how marketers can feel differentiated, … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Last night Unilever broke with tradition and instead of advertising one of its brands, showcased its work of offering a platform to inspirational young … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Reached the bottom of some Internet page the other day, and just when I thought I'd come to the end of useful content, there … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to the latest quarterly research from Futuresource Consulting, consumer demand for wearable technology is rising fast, with Q3 global shipments totaling 12.7 million … Read the whole story