SearchBlog
by Laurie Sullivan, Staff Writer
Landing pages highlighting featured deals, sales and specials are not always easy to set up for Black Friday and Cyber Monday specials, because brands sometimes don't know the specials far … Read the whole story
by Laurie Sullivan
Google has begun experimenting with a way for Web sites to generate income without showing display and banner ads on publisher sites in the … Read the whole story
by Laurie Sullivan
The European Parliament is working on a proposal that could force Google to unbundle search engine services from other commercial services like Gmail, Google … Read the whole story
by Tyler Loechner
Apple isn't done with iAd's programmatic overhaul. Apple on Friday announced a partnership with AdRoll, a major retargeting platform, to give AdRoll clients access … Read the whole story
by Gavin O'Malley
Continuing to position itself as a direct-messaging service on par with Facebook Messenger or WhatsApp, Twitter is now allowing users to privately share tweets … Read the whole story
by Real-Time Daily Editors
Consumer sentiment about advertising dropped 13 points on Thursday, with the Ad Sentiment Index closing at 92.7, down from 105.7 on Wednesday. Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
A blogger on the British Econsultancy.com site makes the point that watching a TV ad at all is getting to be a rare feat … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Yes, I'm belatedly jumping on the #AlexfromTarget bandwagon, but it's in service of a greater truth that I'm trying to illustrate. Last column, I … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Twitter has opened up its archives so users can now search every tweet ever made, giving them access to the more than half a … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
ComScore is expanding its mobile campaign measurement capabilities to include more precise tracking of advertising delivered within mobile apps -- including video ads -- … Read the whole story
COMMENTARY
by Amanda Hinkle
eMarketer reports that 50% of Millennials (and 40% of all Internet users) feel that receiving recognition from a brand is an important loyalty program … Read the whole story
COMMENTARY
by J. Max Robins, Featured Columnist
I'm a firm believer is the virtuous circle, and passionate about transparency. MediaPost invited me to be its branded content/content marketing columnist in part … Read the whole story