Landing pages highlighting featured deals, sales and specials are not always easy to set up for Black Friday and Cyber Monday specials, because brands sometimes don't know the specials far … Read the whole story
Google has begun experimenting with a way for Web sites to generate income without showing display and banner ads on publisher sites in the … Read the whole story
The European Parliament is working on a proposal that could force Google to unbundle search engine services from other commercial services like Gmail, Google … Read the whole story
Apple isn't done with iAd's programmatic overhaul. Apple on Friday announced a partnership with AdRoll, a major retargeting platform, to give AdRoll clients access … Read the whole story
Continuing to position itself as a direct-messaging service on par with Facebook Messenger or WhatsApp, Twitter is now allowing users to privately share tweets … Read the whole story
Consumer sentiment about advertising dropped 13 points on Thursday, with the Ad Sentiment Index closing at 92.7, down from 105.7 on Wednesday. Read the whole story
A blogger on the British Econsultancy.com site makes the point that watching a TV ad at all is getting to be a rare feat … Read the whole story
Yes, I'm belatedly jumping on the #AlexfromTarget bandwagon, but it's in service of a greater truth that I'm trying to illustrate. Last column, I … Read the whole story
Twitter has opened up its archives so users can now search every tweet ever made, giving them access to the more than half a … Read the whole story
ComScore is expanding its mobile campaign measurement capabilities to include more precise tracking of advertising delivered within mobile apps -- including video ads -- … Read the whole story
eMarketer reports that 50% of Millennials (and 40% of all Internet users) feel that receiving recognition from a brand is an important loyalty program … Read the whole story
I'm a firm believer is the virtuous circle, and passionate about transparency. MediaPost invited me to be its branded content/content marketing columnist in part … Read the whole story