SearchBlog
by Laurie Sullivan, Staff Writer
Marketers will need to create campaigns that help consumers explore, use, and engage with their brands in 2015, not just discover and buy merchandise. This means measuring whether customers do … Read the whole story
by Laurie Sullivan
Microsoft has brought its Torque Voice Search app to the Android platform from Android Wear devices with the latest 2.0 update. The "okay Google" … Read the whole story
COMMENTARY
by Winston Burton
You should use SEO best practices when building your mobile apps, to increase visibility and generate downloads before your brand is left behind in … Read the whole story
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by Steve McClellan
That's down just a tick from the shop's June forecast of 4.9% growth for next year. And it represents a deceleration from this year, … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Nothing speaks to the nascence of integrated systems among brands than the gap between enthusiasm and implementation. Read the whole story
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by Larissa Faw
Global ad spend is projected to grow 4.9% to $545 billion in 2015, according to ZenithOptimedia's Advertising Expenditure Forecast, although this is slightly below … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
As a professional observer of the passing scene, I thought I might visit a site awash in the paid impressions that technically qualify under … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
If marketers seriously want to get their hands on more IT budget, they really need to show they can get the simple things right … Read the whole story
by Sarah Mahoney
Considering the way that so many of us never seem to put down our smartphones, you'd think they'd be bringing us pleasure. But a … Read the whole story
COMMENTARY
by Todd Wilson
Several years ago, I had the opportunity to talk with the CEO of a major low-cost airline. As we were discussing their in-flight customer … Read the whole story
by Erik Sass
The NFL's strong presence on Instagram, particularly on game days, contributed to its 272% increase in digital engagement on Sunday. Discovery was up thanks … Read the whole story
by Aaron Baar
"It's a way for users to send animated messages, using avatars as a proxy," Richard Hannah, director of business operation and co-GM of Pocket … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Recently a lot of attention has been paid to "dark social," referring to visits to social platforms and sites connected to them, that can't … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Everyone is sending torrents of discount offers this holiday. What do you do when the din becomes a white noise that mutes anyone's message? … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Stats around the impact of mobile on holiday shopping continue to show increases from months and years past. Mobile traffic is approaching the halfway … Read the whole story
COMMENTARY
by Catharine P. Taylor
There are plenty of things I've never understood about CMOs -- like why they'd take a job that seldom lasts that long -- but … Read the whole story