by Laurie Sullivan
A mobile search strategy for local stores has become more important to national retailers wanting to connect with consumers in their neighborhood. Building out … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Showrooming may be somewhat alive over the holiday shopping seasons but more people are likely to research online before heading to the store. While … Read the whole story
by Laurie Sullivan
Google will shutter Google News in Spain, based on new legislation that imposes strict fees on content aggregators. The announced closure is the latest … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Many times mobile apps are dead in the water even before consumers give them a try. Easy to download and often free, the app … Read the whole story
by Laurie Sullivan
Several former Microsoft executives at startup Parllay will roll out technology that moves brands past limitations on Facebook and traditional Web sites, and toward … Read the whole story
COMMENTARY
by Michelle Manafy
According to advertising agency thought leaders who participated in a panel at the December 4 members-only Digital Content Next Mobile Day, 2015 is the … Read the whole story
by Gavin O'Malley
Particularly among younger users, social networks have historically had short shelf lives. Fortunately for Facebook, however, Instagram's expiration date is nowhere in sight. The … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Anew PwC report notes ominous declines among younger would-be subscribers to cable and big leaps in the number of people buying Netflix or Amazon … Read the whole story
by Tyler Loechner
Marketers are still struggling to get even half of their digital ads seen, but video viewability rates are steadily rising. Overall video viewability rates … Read the whole story
COMMENTARY
by Aaron Paquette, Columnist
Conventional marketing wisdom suggests that teens don't care about online privacy. It's assumed that teens worry less about sharing private aspects of their lives … Read the whole story
by Joe Mandese
Nick Emery, Global CEO of GroupM's Mindshare, has been named the media jury president for the 2015 Cannes Lions awards. The jury's role is … Read the whole story
COMMENTARY
by Fernando Cuscuela
The mobile market in is booming, and there are huge opportunities for app developers entering the Latin American mobile app market. With relatively low … Read the whole story
by Erik Sass
With advertisers demanding more accountability from digital ads around issues like viewability and human interaction, inPowered is moving to bolster confidence in native advertising … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
While it's probably not time to start digging its grave, social media seems to have reached saturation in the U.S., where it originated. That's … Read the whole story
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by Erik Sass
An article in the Dec. 10 Media Daily News referring to new ad guarantees from InPowered also mentioned guarantees from Sharethrough. Sharethrough is guaranteeing … Read the whole story
by Steve McClellan
Based in Boston, R24 develops branded content for companies engaged in the fast-growing real-time marketing space. The firm, with a staff of 23, also … Read the whole story
by Erik Sass
Victoria's Secret held onto the top spot as it continued to ride momentum from the Fashion Show. McDonald's continues to drive strong engagement with … Read the whole story