Around the Net
Department Store Promotes Mobile Personal Shopping
- Luxury Daily, Thursday, December 11, 2014 1:38 PM
British department store Selfridges is building awareness for its in-store helpers this holiday season through a gaming effort. Selfridges’ “Elfridge and the Enchanted Forest” game, available on desktop or as an application for Apple devices, allows the consumer to play as one of the retailer’s in-store helpers to save Christmas.
