Starting a search on one device and completing it on another continues to gain popularity. Sometimes the search will begin on the desktop and the sale will be carried out … Read the whole story
A mobile search strategy for local stores has become more important to national retailers wanting to connect with consumers in their neighborhood. Building out … Read the whole story
Showrooming may be somewhat alive over the holiday shopping seasons but more people are likely to research online before heading to the store. While … Read the whole story
Google will shutter Google News in Spain, based on new legislation that imposes strict fees on content aggregators. The announced closure is the latest … Read the whole story
Many times mobile apps are dead in the water even before consumers give them a try. Easy to download and often free, the app … Read the whole story
Several former Microsoft executives at startup Parllay will roll out technology that moves brands past limitations on Facebook and traditional Web sites, and toward … Read the whole story
According to advertising agency thought leaders who participated in a panel at the December 4 members-only Digital Content Next Mobile Day, 2015 is the … Read the whole story
Particularly among younger users, social networks have historically had short shelf lives. Fortunately for Facebook, however, Instagram's expiration date is nowhere in sight. The … Read the whole story
Anew PwC report notes ominous declines among younger would-be subscribers to cable and big leaps in the number of people buying Netflix or Amazon … Read the whole story
Marketers are still struggling to get even half of their digital ads seen, but video viewability rates are steadily rising. Overall video viewability rates … Read the whole story
Conventional marketing wisdom suggests that teens don't care about online privacy. It's assumed that teens worry less about sharing private aspects of their lives … Read the whole story
Nick Emery, Global CEO of GroupM's Mindshare, has been named the media jury president for the 2015 Cannes Lions awards. The jury's role is … Read the whole story
The mobile market in is booming, and there are huge opportunities for app developers entering the Latin American mobile app market. With relatively low … Read the whole story
With advertisers demanding more accountability from digital ads around issues like viewability and human interaction, inPowered is moving to bolster confidence in native advertising … Read the whole story
While it's probably not time to start digging its grave, social media seems to have reached saturation in the U.S., where it originated. That's … Read the whole story
An article in the Dec. 10 Media Daily News referring to new ad guarantees from InPowered also mentioned guarantees from Sharethrough. Sharethrough is guaranteeing … Read the whole story
Based in Boston, R24 develops branded content for companies engaged in the fast-growing real-time marketing space. The firm, with a staff of 23, also … Read the whole story
Victoria's Secret held onto the top spot as it continued to ride momentum from the Fashion Show. McDonald's continues to drive strong engagement with … Read the whole story