SearchBlog
by Laurie Sullivan, Staff Writer
Wearable devices will keep more smartphones in pockets and purses this year, but the physiological makeup of consumers will play more of a role when it comes to targeting campaigns … Read the whole story
by Laurie Sullivan
Moving closer to Super Bowl 2015, Microsoft's Bing algorithm for its search engine took on forecasting National Football League games, posting NFL game predictions … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
As I get ready yet again to head out of the International CES show in Las Vegas, I've been going through the mobile commerce … Read the whole story
by Laurie Sullivan
Merger & acquisition deal values in digital media, information & technology rose 48% in 2014 compared with 2013. The aggregate total value of announced … Read the whole story
COMMENTARY
by Dave Marsey
The countdown to CES 2015 is on. And while it's easy to get overwhelmed by the dizzying array of exhibitors and product launches at … Read the whole story
by Sarah Mahoney
Forrester estimates that less than 4% of businesses are ready to take advantage of the opportunity presented by mobile, and even then, fail to … Read the whole story
COMMENTARY
by Holly Pavlika, Columnist
Looking to reach your fair share of the 80 million Millennials in the U.S.? You should because they make up 25% of the population … Read the whole story
by Gavin O'Malley
From Alexey Karamazov to Captain Kirk to corporate spokesman, William Shatner's range is rivaled only by his odd syntax. That might be why few … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Snapchat was supposed to be dead by 2013, or by 2014 at the latest. Either way, it was supposed to be long forgotten by … Read the whole story
by Karl Greenberg
The most-read under my byline was Procter & Gamble's "Smellcome to Manhood" campaign for Old Spice's once-a-day Body Spray, aimed at younger people. The … Read the whole story
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by Wayne Friedman
Media/marketing merger and acquisition deals and dollar volume rose 33% and 40%, respectively, in the fourth quarter of 2014 versus the same time period … Read the whole story
by Erik Sass
Although just short of the top 10, Weight Watchers has been the big story since New Years Eve, when the brand increased its digital … Read the whole story