SearchBlog
Wearable devices will keep more smartphones in pockets and purses this year, but the physiological makeup of consumers will play more of a role when it comes to targeting campaigns … Read the whole story
Moving closer to Super Bowl 2015, Microsoft's Bing algorithm for its search engine took on forecasting National Football League games, posting NFL game predictions … Read the whole story
COMMENTARYAs I get ready yet again to head out of the International CES show in Las Vegas, I've been going through the mobile commerce … Read the whole story
Merger & acquisition deal values in digital media, information & technology rose 48% in 2014 compared with 2013. The aggregate total value of announced … Read the whole story
- COMMENTARY
The countdown to CES 2015 is on. And while it's easy to get overwhelmed by the dizzying array of exhibitors and product launches at … Read the whole story
Forrester estimates that less than 4% of businesses are ready to take advantage of the opportunity presented by mobile, and even then, fail to … Read the whole story
- COMMENTARY
Looking to reach your fair share of the 80 million Millennials in the U.S.? You should because they make up 25% of the population … Read the whole story
From Alexey Karamazov to Captain Kirk to corporate spokesman, William Shatner's range is rivaled only by his odd syntax. That might be why few … Read the whole story
COMMENTARYSnapchat was supposed to be dead by 2013, or by 2014 at the latest. Either way, it was supposed to be long forgotten by … Read the whole story
The most-read under my byline was Procter & Gamble's "Smellcome to Manhood" campaign for Old Spice's once-a-day Body Spray, aimed at younger people. The … Read the whole story
Media/marketing merger and acquisition deals and dollar volume rose 33% and 40%, respectively, in the fourth quarter of 2014 versus the same time period … Read the whole story
Although just short of the top 10, Weight Watchers has been the big story since New Years Eve, when the brand increased its digital … Read the whole story
