SearchBlog
by Laurie Sullivan, Staff Writer
Google could be close to investing in a project that would support Internet access from space via satellite. The $1 billion infusion would value Space Exploration Technologies Corp., better known … Read the whole story
by Laurie Sullivan
The rise of programmatic advertising has created additional pressure on marketers to make audience data actionable, per a white paper that illustrates the daunting … Read the whole story
COMMENTARY
by David Rodnitzky, Op-Ed Contributor
As SEM has evolved, so too has the role of campaign management software. Ten years ago, tools were imperative to manage the hundreds of … Read the whole story
by Gavin O'Malley
As part of its emerging market strategy, Twitter has agreed to buy Bangalore-based mobile start-up ZipDial. Specializing in what is commonly referred to as … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Social is all the rage -- and constantly being predicted as seeing off dinosaur media such as television and radio. The trouble is that … Read the whole story
by Erik Sass
Some magazines seem to be immune to the overall downward trend in print circulation and advertising, and that's especially true for titles with origins … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Many mobile consumers in stores want on-demand communication, personalized promotions and don't trust salespeople. These tidbits are among a range of mobile insights from … Read the whole story
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by Gavin O'Malley
The latest News Feed tweak is intended to reduce the spread of posts that people have reported as "hoaxes." It adds an annotation to … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
On the one hand, a lot of politicians know nothing about using social media and streaming video. On the other hand, President Obama seems … Read the whole story
by Tyler Loechner
Mobile attribution analytics company AppsFlyer on Tuesday announced it has raised $20 million in a Series B round of funding led by Fidelity Growth … Read the whole story
by Tyler Loechner
Yahoo's BrightRoll, a programmatic video ad platform, on Tuesday announced the launch of a new analytics hub called "BrightRoll insights." The dashboard will give … Read the whole story
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by Tyler Loechner
Demand-side platform (DSP) MediaMath on Tuesday announced a partnership with Integral Ad Science, a media measurement firm. Read the whole story