SearchBlog
Without a viable Web search engine to call its own, Apple has become the first company to reach a market value of $700 billion, closing out Tuesday at $710.7 billion … Read the whole story
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There's been a bit of brouhaha lately about how Yahoo is stealing search share from Google, and the numbers back it up. To be … Read the whole story
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Taptica is launching an advertising analytics tool March 1 on its mobile acquisition platform aimed at deepening understanding of consumer behavior through in-app activity … Read the whole story
COMMENTARYBeacons are so small yet such a big deal. That was one of the astute observations that struck me at the MediaPost IoT: Beacons … Read the whole story
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Only about nine months ago, I was attending an invitation-only digital media conference. During a panel on the topic of programmatic advertising, in a … Read the whole story
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Mobile data traffic grew by 69% in 2014, and video accounts for most of that traffic. In fact, the amount of mobile video moving … Read the whole story
The food order-and-delivery fight intensified on both the home and at-work fronts yesterday with the review-site Yelp buying Eat24, which serves about 20,000 restaurants … Read the whole story
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Data can be intimidating, but it doesn't have to be. The fact is, most marketers were trained in marketing, which is more akin to … Read the whole story
- COMMENTARY
This week brought a number of new location-based mobile marketing services that will enable brands to reach consumers with product messages when shoppers are … Read the whole story
Edmunds.com has rolled out a programmatic advertising platform that allows it to work more closely with a variety of consumer brands that are not … Read the whole story
This week, Time Inc. announced a collaboration with MediaMath that will make print magazine audiences available to advertisers using its programmatic marketplace. The new … Read the whole story
AOL reported its fourth quarter 2014 earnings this morning, and noted that its programmatic revenue grew 250% on the year as a whole, accounting … Read the whole story
Ford's hidden camera "Speed Dating Prank," where unsuspecting guys went on a blind date with a professional stunt driver, drove an 856% increase in … Read the whole story
Wells Fargo has launched a media consolidation review that will consolidate the banking giant's media agency account with one shop. Contenders include the two … Read the whole story
