SearchBlog
by Laurie Sullivan, Staff Writer
Without a viable Web search engine to call its own, Apple has become the first company to reach a market value of $700 billion, closing out Tuesday at $710.7 billion … Read the whole story
COMMENTARY
by Aaron Goldman, Op-Ed Contributor
There's been a bit of brouhaha lately about how Yahoo is stealing search share from Google, and the numbers back it up. To be … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Taptica is launching an advertising analytics tool March 1 on its mobile acquisition platform aimed at deepening understanding of consumer behavior through in-app activity … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Beacons are so small yet such a big deal. That was one of the astute observations that struck me at the MediaPost IoT: Beacons … Read the whole story
COMMENTARY
by Lon Otremba, Op-Ed Contributor
Only about nine months ago, I was attending an invitation-only digital media conference. During a panel on the topic of programmatic advertising, in a … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Mobile data traffic grew by 69% in 2014, and video accounts for most of that traffic. In fact, the amount of mobile video moving … Read the whole story
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by Thom Forbes
The food order-and-delivery fight intensified on both the home and at-work fronts yesterday with the review-site Yelp buying Eat24, which serves about 20,000 restaurants … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Data can be intimidating, but it doesn't have to be. The fact is, most marketers were trained in marketing, which is more akin to … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
This week brought a number of new location-based mobile marketing services that will enable brands to reach consumers with product messages when shoppers are … Read the whole story
by Laurie Sullivan
Edmunds.com has rolled out a programmatic advertising platform that allows it to work more closely with a variety of consumer brands that are not … Read the whole story
by Erik Sass
This week, Time Inc. announced a collaboration with MediaMath that will make print magazine audiences available to advertisers using its programmatic marketplace. The new … Read the whole story
by Tyler Loechner
AOL reported its fourth quarter 2014 earnings this morning, and noted that its programmatic revenue grew 250% on the year as a whole, accounting … Read the whole story
by Erik Sass
Ford's hidden camera "Speed Dating Prank," where unsuspecting guys went on a blind date with a professional stunt driver, drove an 856% increase in … Read the whole story
by Steve McClellan
Wells Fargo has launched a media consolidation review that will consolidate the banking giant's media agency account with one shop. Contenders include the two … Read the whole story