SearchBlog
by Laurie Sullivan, Staff Writer
Complex analytics platforms continue to transform into predictive machines that can forecast the outcome of everything from Super Bowl champs to presidential elections. Now the folks on the Oracle
Data … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
It's probably safe to say that Lenovo's decision to bundle notebooks with an adware program hasn't gone according to plan. Starting last September, Lenovo … Read the whole story
COMMENTARY
by Josh Lovison
We're on the precipice of a virtual asset revolution that will see many brands with physical presences building virtual incarnations of their products and … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
"We're running a clinical trial on the use of Google Glass in a hospital setting," said the young man across from me, excitedly. "This … Read the whole story
COMMENTARY
by Eric Korsh
Yesterday, news broke of a huge gauntlet that Google has thrown down. In layman's terms, Google has basically stated that brands engaging directly with … Read the whole story
COMMENTARY
by John Piccone
Since the dawn of TV, ad buyers and sellers have, for the most part, been transacting on the opportunity for an audience to see … Read the whole story
COMMENTARY
by J. Max Robins, Featured Columnist
No TV brand screams "Ladies' Night" more than the Academy Awards. Television's biggest non-sporting event of the year, more than 60% of its audience … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
It's been obvious for some time that mobile commerce has been increasing and now some additional global research points to just about how much. … Read the whole story
COMMENTARY
by Elisabeth Mischel, Op-Ed Contributor
When I was the brand manager overseeing Hellmann's Mustard, one strategy for growing the business was identifying emerging trends that could translate to new … Read the whole story
by Laurie Sullivan
Is Google's newly acquired kid-app company Launchpad the foundation for YouTube's child-friendly service? The free app, aimed at making the search for online videos … Read the whole story
by Laurie Sullivan
Those who think a government agency should spot-check Google's privacy practices will stand up and applaud the Italian government. On Friday reports began to … Read the whole story
by Erik Sass
"The Journey Never Stops" campaign drove a 416.48% increase in digital engagement for American Express, landing the brand in the top 10 for the … Read the whole story
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by Gavin O'Malley
Social media software provider Livefyre just closed a fresh funding round worth $47 million. The company has expanded from a system for social commenting … Read the whole story