Complex analytics platforms continue to transform into predictive machines that can forecast the outcome of everything from Super Bowl champs to presidential elections. Now the folks on the Oracle Data … Read the whole story
It's probably safe to say that Lenovo's decision to bundle notebooks with an adware program hasn't gone according to plan. Starting last September, Lenovo … Read the whole story
We're on the precipice of a virtual asset revolution that will see many brands with physical presences building virtual incarnations of their products and … Read the whole story
"We're running a clinical trial on the use of Google Glass in a hospital setting," said the young man across from me, excitedly. "This … Read the whole story
Yesterday, news broke of a huge gauntlet that Google has thrown down. In layman's terms, Google has basically stated that brands engaging directly with … Read the whole story
Since the dawn of TV, ad buyers and sellers have, for the most part, been transacting on the opportunity for an audience to see … Read the whole story
No TV brand screams "Ladies' Night" more than the Academy Awards. Television's biggest non-sporting event of the year, more than 60% of its audience … Read the whole story
It's been obvious for some time that mobile commerce has been increasing and now some additional global research points to just about how much. … Read the whole story
When I was the brand manager overseeing Hellmann's Mustard, one strategy for growing the business was identifying emerging trends that could translate to new … Read the whole story
Is Google's newly acquired kid-app company Launchpad the foundation for YouTube's child-friendly service? The free app, aimed at making the search for online videos … Read the whole story
Those who think a government agency should spot-check Google's privacy practices will stand up and applaud the Italian government. On Friday reports began to … Read the whole story
"The Journey Never Stops" campaign drove a 416.48% increase in digital engagement for American Express, landing the brand in the top 10 for the … Read the whole story
Social media software provider Livefyre just closed a fresh funding round worth $47 million. The company has expanded from a system for social commenting … Read the whole story