Load time, lifetime value, average revenue per user, retention rate, and session length are among the most important key performance indicators (KPIs) for a mobile Web site. Measuring the search … Read the whole story
Google abused its monopoly power and harmed Internet users and competitors using anticompetitive tactics for its search engine back in 2012, according to experts … Read the whole story
General Motors is launching an enterprise wide social tool to its international operations, adding to its presence in North America, South America and Europe. … Read the whole story
Expanding its mobile efforts, LinkedIn is rolling out a new Job Search app for Android users. The app features left and right-hand navigation menus … Read the whole story
The proprietary "consumer knowledge" platform combines media usage data in context with custom research and convenience panel capabilities as well as data collected via … Read the whole story
Some staff at the Federal Trade Commission wanted to bring an antitrust lawsuit against Google in 2012, according to documents obtained by "The Wall … Read the whole story
Conde Nast Entertainment, the multichannel video production arm of the high-end magazine publisher, has partnered with Rapt Media to create interactive digital video content … Read the whole story
Four of the largest U.S. advertisers spent fewer dollars in 2014 than the year before. Procter & Gamble was down 14.4% to $2.64 billion, … Read the whole story
Today, the best insights come from data derived by the programmatic buying groups, which is why it makes so much sense to put programmatic … Read the whole story
The Super Bowl is a huge event for advertising, and online video in particular. Campaigns associated with the 2015 Super Bowl have generated more … Read the whole story