Around the Net
New York Life's Content Strategy
- Conductor, Friday, March 20, 2015 2:54 PM
Internet interactivity pushed New York Life into a content marketing model. The company's marketers began thinking about what their customers wanted before they were ready to buy. So, they restructured their home page to focus on providing answers for life events, life stages, and planning for the future. It meant segmenting their audience and content based on keywords and page-level SEO. Esther Chung explains.
