SearchBlog
by Laurie Sullivan, Staff Writer
Health care marketers are missing an opportunity to connect through search engines--Bing, Google and Yahoo--with local residents and visitors looking for services. Industry marketers will spend more
than $10.7 billion … Read the whole story
by Laurie Sullivan
Google revealed Tuesday that Morgan Stanley CFO Ruth Porat will take on the role of CFO for the Mountain View, Calif., company. The announcements … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
We talk about how change is impacting the core mechanics of how we do our jobs, upending our long-cherished metrics and data sets and … Read the whole story
by Laurie Sullivan
Four out of five women in the U.S. wear makeup and interact with their favorite brand products about 20 minutes daily, not including research. … Read the whole story
COMMENTARY
by Anto Chittilappilly, Op-Ed Contributor
This measurement scenario gets trickier when retargeting comes into play. While retargeting sounds like a winning strategy, there are certainly challenges associated with it. … Read the whole story
by Wendy Davis
Mississippi Attorney General Jim Hood has appealed an injunction that temporarily prohibits him from demanding information from Google related to copyright infringement by outside … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
The revelations of widespread government surveillance by NSA contractor Edward Snowden may have dominated public discussion, but they didn't have much impact on how … Read the whole story
by Joe Mandese
The so-called "programmatic direct" marketplace is disrupting relationships between agencies and publishers right now, but that's a necessary step to get to a smoother … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
David Carr was on the money about Facebook's plans to host content from major news organizations directly on its own platform. Carr's reportage from … Read the whole story
by Joe Mandese
Programmatic Insider Summit "Branding" panel moderator Chris Wexler kicked the opening off on a pretty fundamental note. "What is branding," the Senior Vice President-Director … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
That was quick. It seems like only yesterday (OK, it was a few years ago) that everybody kept predicting "mobile is about to take … Read the whole story
by Karl Greenberg
A panelist at the Content Council's conference summed up the importance of content marketing, particularly on video-rich social media channels -- saying that the … Read the whole story
by Gavin O'Malley
Following Facebook's lead, Twitter is testing auto-play video ads among consumers with iPhones and other iOS-supported devices. For the time being, select Twitter users … Read the whole story
by Gavin O'Malley
Trying to steer more ad dollars in its direction, Facebook this week is rolling out a new educational program for agencies and brands. The … Read the whole story