Avinash Kaushik defines universal analytics, why marketers no longer love it, what business needs to succeed, and how to use it. Images, examples and step-by-step instructions take marketers through
the process. He explains how
three features outlined in the post -- User-ID Override, Dimension Widening, and Measurement Protocol -- allow marketers to remove the limitations of any system
and free siloed thinking and siloed decision making. Kaushik explains.Read the whole story at Occam Razor »
