SearchBlog
by Laurie Sullivan, Staff Writer
Search marketers managing social budgets might see the cost per click on Facebook ads rise these days. In February, Facebook began using ad relevance as one metric to determine the … Read the whole story
by Laurie Sullivan
Google will take the majority of search marketing advertising dollars that marketers spend this year, but growth continues to slow. Research released Tuesday estimates … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The app economy is still booming, driven by growth on China and emerging categories like lifestyle, productivity and gaming. But just as the app … Read the whole story
by Laurie Sullivan
IgnitionOne will release in April the ability to integrate first- and third-party data with its proprietary data management platform in hopes of allowing marketers … Read the whole story
COMMENTARY
by Peter Moloney, Op-Ed Contributor
I was reading a news item recently about another startup in the marketing analytics space. This startup analyzes eye movements as customers browse in … Read the whole story
by Joe Mandese
"The New York Times" is moving the line in the short-attention-span sand to a one-sentence duration of content, unveiling a new form of "storytelling" … Read the whole story
COMMENTARY
by Jeremy Ostermiller, Op-Ed Contributor
Recent research by eMarketer shows mobile video ad spend is on the rise, up 119% in 2014 alone, with growth projected to outperform desktop … Read the whole story
by Katy Bachman
The technology that advertisers use may have changed, but the Federal Trade Commission's mission remains the same. That was the main message in FTC … Read the whole story
COMMENTARY
by Katie Meier
What are the stems of meaning for data in advertising? We take for granted that data is valuable for acquisition, retention, and surprise and … Read the whole story
by Steve McClellan
Sable, the Global CEO of WPP's global advertising network Y&R, told attendees at an IAB mobile conference in New York Monday that mobile is … Read the whole story
COMMENTARY
by Augustine Fou
This recommendation is based on the simple concept that even if an ad is 100% viewable, if it was caused to load by a … Read the whole story
by Wendy Davis
Google has so far refunded $30 million to parents whose children made in-app purchases, the company says in new court papers. The company revealed … Read the whole story
by Erik Sass
The promotion of Louis Vuitton's spring campaign "The Spirit of Travel" helped the brand reclaim a place on the leaderboard. Their digital engagement increased … Read the whole story