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Now TV Links TV Ads To Paid Search

  • The Drum, Tuesday, March 31, 2015 8:25 AM

The Sky-owned streaming service Now TV has launched a search campaign, in conjunction with wywy and iProspect, to sync its television ad keywords with Google search in a bid to capture and retain consumers who actively look for 'Now TV' online after its ads air. Wywy's SearchSync technology will look to upweight Now TV's pay per clicks (PPC) to raise the firm's Google rankings for up to three  minutes after the brand's ads air on TV.

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