Intent, impulse buys, being in the moment. Search marketers are highly aware of these buzzwords, but as consumer behavior shifts, search will no longer start in an oblong box in … Read the whole story
The ad-based model that Google has pioneered allows the Internet to grow and mature, but when an investor during the company's shareholder meeting in … Read the whole story
It may have started with search engine marketing supported by Web browsers in the late 1990s, and eventually Chrome, but Google co-founders Sergey Brin … Read the whole story
Video content drives searches, leads and views, which can help a brand gain ranking in search engine results. No one company knows this better … Read the whole story
Yahoo took another step Wednesday to improve advertising viewability and stop online ad fraud. It partnered with a host of third-party companies, like comScore, … Read the whole story
Mobile consumers can't seem to get enough of apps. Worldwide app downloads grew and revenue grew even faster, at least for Android phones, based … Read the whole story
Teens leverage social media as a conversation space and an outlet for self-expression to a greater degree than adults do, according to researchers at … Read the whole story
"Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning." … Read the whole story