SearchBlog
by Laurie Sullivan, Staff Writer
Search marketers are asked to do many more tasks these days in addition to running paid-search campaigns or optimizing content and Web sites. In fact, content creation, social campaigns and … Read the whole story
by Laurie Sullivan
Microsoft began rolling out Windows 10 software on Wednesday. The Web browser called Edge supports a new desktop search bar from Bing in the … Read the whole story
COMMENTARY
by Bob Michelian, Op-Ed Contributor
Getting positive return on investment from product listing ads has become more difficult because brands must face increased competition for ads, evolving provider requirements, … Read the whole story
by Laurie Sullivan
Facebook may have a strong ad placement infrastructure for television campaigns, but it lacks the extensive network that YouTube created through Google that pulls … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers want to find an attribution model that considers all of the channels they use to gain the highest return for advertising dollars spent. … Read the whole story
by Wendy Davis
Mississippi Attorney General Jim Hood repeatedly attempted to "coerce Google into censoring third-party speech," the company argues in new court papers. Read the whole story
COMMENTARY
by Paolo Gaudiano, Op-Ed Contributor
Viewability has been an increasingly hot topic. Advertisers are clamoring for increased viewability levels; companies are scrambling to develop technologies that improve viewability; trade … Read the whole story