SearchBlog
by Laurie Sullivan, Staff Writer
Sridhar Ramaswamy, Google's top advertising executive, told Advertising Week attendees that "crappy ad experiences" are behind the increase in ad-blocking tools -- and that Google, along with the
advertising and … Read the whole story
by Laurie Sullivan
Google will introduce 100% viewable ads in the next few months, bringing all campaigns bought on a CPM into view across the Google Display … Read the whole story
by Laurie Sullivan
Yahoo began rolling out a month-long initiative Thursday in collaboration with DoSomething.org to highlight social cause. The company said it will make up to … Read the whole story
by Laurie Sullivan
Google and Microsoft on Wednesday announced a settlement of approximately 20 lawsuits after five years of intellectual property and patent wars in the U.S. … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Second-screen searchers, those who use their mobile device while watching television, present a huge opportunity for marketers. These consumers don't passively follow a conversation. … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Retargeters that continually send the same ads to consumers may be fueling the recent surge in ad blocking, according to a Merkle executive who … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Without net neutrality rules, grassroots protests against laws like the defeated Stop Online Piracy Act might never get off the ground, says former candidate … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Ad blockers are the best thing to happen to Madison Avenue since color television! That's according to the creatives in attendance for OMMA Programmatic … Read the whole story