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Why Ad Blockers Are Great For Madison Avenue

Ad blockers are the best thing to happen to Madison Avenue since color television! That's according to the creatives in attendance for OMMA Programmatic Mobile, on Thursday. They're "absolutely a good thing ... because they encourage people to create better ads," said James Connelly, co-founder and CEO of mobile-first agency Fetch. Drew Ungvarsky, CEO and executive creative director at digital agency Grow, couldn't agree more. Ad blockers are "good," he said. Clearly, not everyone in the ad business is as enthusiastic about blockers as Connelly and Ungvarsky, but many concede that bad work is contributing to the problem. At an Advertising Week event earlier in the week, Google ad exec Sridhar Ramaswamy blamed bad ad experiences for the rise of ad-blocking tools. These days, who's creating the best mobile ads? The creatives pointed to Facebook and Google. Connelly said Facebook's spherical video ads are especially impressive, while Ungvarsky singled out ad opportunities on Google Maps.

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