New data shows that 26.7% of Small Business Saturday shoppers have household incomes of more than $100,000 annually. Read the whole story
Facebook has defeated a lawsuit alleging that it violates users' privacy by tracking them throughout the Web via the "Like" button. Read the whole story
Tying all channels together is the marketing holy grail of the coming years. The core of this connectivity, at least for marketers, is cross-device … Read the whole story
Persado on Tuesday announced the expansion of its Persado Go platform to six new industries, allowing marketers to increase engagement and ROI through Persado's … Read the whole story
For the first time, advertisers have to earn their audience. That won't happen when we're cramming as many "copy points" we can into a … Read the whole story
Location firm Factual announced a partnership with demand-side platform The Trade Desk on Tuesday, which allows The Trade Desk to integrate Factual's datasets into … Read the whole story
Despite Jony Ive's best efforts, the Apple Watch has hardly achieved must-have status among many people. Yet that doesn't mean the future of mobile … Read the whole story
Two new holiday forecasts suggest that in addition to feeling cheery enough to spend more this season, consumers' digital devotion will hit new levels. … Read the whole story
The appointment came less than a month after the client had selected another agency -- Havas-owned Arena -- for the $20 million assignment. But … Read the whole story