Google Maps will soon have the ability to analyze a user's driving habits, recent history, current location and other data to predict where the person might drive to next. In … Read the whole story
Impressions from U.S. paid-search advertising campaigns running on Google rose 7% in the fourth quarter of 2015, compared with the previous year after declining … Read the whole story
Remember when you didn't have to think too much about how your brand came up in search results? Back then, Web sites for unique … Read the whole story
The ability for paid advertising to impact stock price depends on the strategy created by the company's founders at founding, and rarely changes as … Read the whole story
Your SEO is firing on all cylinders. There's unique, fresh content on your Web site. It's mobile-friendly and well-organized. You've cleaned up all broken … Read the whole story
Yahoo Canada is partnering with Soho Media Solutions' advertising platform, InGame.Ad, to display digital ads triggered by real-time events across Yahoo properties in Canada. Read the whole story
As more employers are turning to social media to vet job candidates, colleges and universities are doing the same for prospective students, according to … Read the whole story
Audience management platform adsquare and programmatic platform Smart AdServer announced a partnership today. Read the whole story
BuzzFeed UK gets a slap on the wrist by British ad regulators for a native ad that was allegedly improperly labeled. Read the whole story
MediaBrix, a mobile advertising company, announced a partnership with Kik today to bring native-feeling rewarded ads to the messenger app. Users who watch an … Read the whole story