For all the remarkable progress that Google, Bing -- and yes, even Yahoo -- have made in mobile search and display advertising, there's so much more that advertisers can achieve … Read the whole story
Advertisers looking to connect with government and military personnel through Bing Ads will soon have direct access through millions of PCs and mobile devices. … Read the whole story
What do you get when crossing photo analytics for social media and performance management? Real-time performance metrics for social media photos -- made possible … Read the whole story
Merkle and Oracle have formed a partnership supporting the growth of marketing cloud services. It allows mutual advertising clients to target consumers through MerkleOne … Read the whole story
Many folks in our industry believe that the digital marketing supply chain needs to be rebuilt. It is convoluted. It is wasteful. For all … Read the whole story
Google CEO Sundar Pichai is backing Apple in its battle with federal authorities over iPhone security. "Forcing companies to enable hacking could compromise users' … Read the whole story
"Viewability," says the report, has become a hot topic in digital marketing since 2011, when the Interactive Advertising Bureau (IAB), together with the Association … Read the whole story
Whether we like it or not, we are all in the data game now -- playing by the rules of others, fighting an uphill … Read the whole story