SearchBlog
by Laurie Sullivan, Staff Writer
Finding a Halloween costume for the kids seems like the least important event as we head into what feels like the most volatile U.S. presidential election year in history. Nonetheless, … Read the whole story
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by Laurie Sullivan
Affiliate marketing company Impact Radius has locked its sights on artificial intelligence and machine-learning techniques, with aspirations of integrating the technology into attribution modeling … Read the whole story
by Laurie Sullivan
Intel signed on Michael Phelps for its latest integrated marketing campaign, along with Jim Parsons, known as Sheldon Cooper on the CBS sitcom "The … Read the whole story
COMMENTARY
by Tom Phillips, Cali Tran
While there are billions of daily data signals from online and mobile app behaviors, these don't give marketers the full view of shoppers along … Read the whole story
by Jess Nelson
Adobe announced updates to its Document Cloud on Tuesday with additional editing features and a new tool for digital signatures that abides by upcoming … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Data from Hitwise shows the value of scandal. While millions live streamed the second debate, many millions also searched for the Trump video, and … Read the whole story
by Gavin O'Malley
While a clear majority of digital marketers rely on Facebook and Google, an even greater share would rather not rely so heavily on these … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
As the annual mobile commerce benchmark of holiday shopping approaches, it looks like it could be yet another mobile moment. Various pre-holiday shopping studies … Read the whole story
by Larissa Faw
iCrossing will be responsible for all digital marketing disciplines such as media planning/strategy, creative development and data/analytics. The first work will debut in Q1 … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
The Interactive Advertising Bureau's new formats and standards for ad units will have a major, positive impact on user experience, helping stem the tide … Read the whole story