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Finding a Halloween costume for the kids seems like the least important event as we head into what feels like the most volatile U.S. presidential election year in history. Nonetheless, … Read the whole story
Affiliate marketing company Impact Radius has locked its sights on artificial intelligence and machine-learning techniques, with aspirations of integrating the technology into attribution modeling … Read the whole story
Intel signed on Michael Phelps for its latest integrated marketing campaign, along with Jim Parsons, known as Sheldon Cooper on the CBS sitcom "The … Read the whole story
- COMMENTARY
While there are billions of daily data signals from online and mobile app behaviors, these don't give marketers the full view of shoppers along … Read the whole story
Adobe announced updates to its Document Cloud on Tuesday with additional editing features and a new tool for digital signatures that abides by upcoming … Read the whole story
- COMMENTARY
Data from Hitwise shows the value of scandal. While millions live streamed the second debate, many millions also searched for the Trump video, and … Read the whole story
While a clear majority of digital marketers rely on Facebook and Google, an even greater share would rather not rely so heavily on these … Read the whole story
COMMENTARYAs the annual mobile commerce benchmark of holiday shopping approaches, it looks like it could be yet another mobile moment. Various pre-holiday shopping studies … Read the whole story
iCrossing will be responsible for all digital marketing disciplines such as media planning/strategy, creative development and data/analytics. The first work will debut in Q1 … Read the whole story
- COMMENTARY
The Interactive Advertising Bureau's new formats and standards for ad units will have a major, positive impact on user experience, helping stem the tide … Read the whole story
