Messaging creates a new form of search advertising simply by returning information based on chatbot queries. Last week at the Bing Ads Next event, Microsoft demonstrated how companies like airline … Read the whole story
Google on Monday announced the addition of video to Native Ads in DoubleClick and Dynamic Ad Insertions to video on demand. The company also … Read the whole story
Search marketers are up against some difficult times as they try to optimize content and catch the eye of consumers querying just about everything … Read the whole story
In what it described as a simplification of its management structure in the U.S. and Canada, GroupM promoted long-time research chief Lyle Schwartz to … Read the whole story
Encouraging developers to build more bots, Facebook is offering them free analytics, and an open invitation to join its FbStart program. Read the whole story