SearchBlog
by Laurie Sullivan, Staff Writer
Google made two ad partner announcements -- with TripleLift and Cloudflare -- on Monday related to its Accelerated Mobile pages advertising format. The goal is to make ads and content … Read the whole story
COMMENTARY
by Holly Pavlika, Columnist
With the proliferation of influencer content and the increased scrutiny of the FTC on disclosures, one of the critical elements is maintaining authenticity. In … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Into the donut fray now marches "Superior Donuts," a fictional, neighborhood donut shop on Chicago's north side. Read the whole story
by Laurie Sullivan
Three of the largest ad-tech companies have sent a warning to employees, investors and the industry about the uncertain future of technology and their … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The new rules "will severely hamper the ability of ISPs to enter and compete in the digital advertising marketplace against large entrenched incumbents," carriers … Read the whole story
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by Laurie Sullivan
About 44% of small business owners admit they are challenged to find partners who deliver a return on investment, while 38% say they face … Read the whole story
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by Laurie Sullivan
Proving ROI remains one challenge in a long list of obstacles cited by marketers. Lack of guidance from agency partners and service providers was … Read the whole story