Google made two ad partner announcements -- with TripleLift and Cloudflare -- on Monday related to its Accelerated Mobile pages advertising format. The goal is to make ads and content … Read the whole story
With the proliferation of influencer content and the increased scrutiny of the FTC on disclosures, one of the critical elements is maintaining authenticity. In … Read the whole story
Into the donut fray now marches "Superior Donuts," a fictional, neighborhood donut shop on Chicago's north side. Read the whole story
Three of the largest ad-tech companies have sent a warning to employees, investors and the industry about the uncertain future of technology and their … Read the whole story
The new rules "will severely hamper the ability of ISPs to enter and compete in the digital advertising marketplace against large entrenched incumbents," carriers … Read the whole story
About 44% of small business owners admit they are challenged to find partners who deliver a return on investment, while 38% say they face … Read the whole story
Proving ROI remains one challenge in a long list of obstacles cited by marketers. Lack of guidance from agency partners and service providers was … Read the whole story