One in five respondents of a study released Wednesday believe their organization does not do enough in-person research to understand its audiences, and only 32% are extremely confident that their … Read the whole story
Google has introduced a playable advertising format in Universal App Campaigns that allows users to play a lightweight version of the video game in … Read the whole story
Yelp and mobile platform Nowait, which allows users to check nearby restaurants' wait time and virtually get in line, formed a partnership in August … Read the whole story
goSeek found it could successfully target potential travelers with custom ads. Travelers who clicked through these ads were 10 times more likely to convert … Read the whole story
Marfeel, which helps monetize mobile traffic, released technology on Wednesday that allows publishers to quickly integrate their news feeds with Apple News, which pulls … Read the whole story
HubSpot announced a partnership and integration with Brightcove on Tuesday, bringing cloud-based video analytics to the marketing software company. Read the whole story
Amen-Kroeger oversees the development and release of ad products, including targeting features, ad formats and measurement tools. Pinterest continues to hold its own at … Read the whole story
Location intelligence provider Foursquare launched a new software development kit (SDK) with proprietary location technology called "Pilgrim SDK." The SDK aims to make the … Read the whole story
Mobile is no longer an optional marketing strategy for ecommerce businesses; it is a necessity, but many online businesses have yet to master the … Read the whole story
Cordial, a software that tracks consumer behavior across apps and Web sites, announced this week that the company raised $6 million in a Series … Read the whole story
FCC Chairman Ajit Pai's recent move to roll back broadband privacy rules will leave subscribers more vulnerable to hackers, lawmakers say. Read the whole story
It's only a few weeks old but it already has a moniker - The Trump Slump - although a slowdown in tourism dollars was … Read the whole story