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CTOs topped the list of the highest-paid digital marketing professionals in 2016, between $140,000 and $241,000 -- even higher than CMOs at between $140,000 and $238,000 or VPs of ecommerce … Read the whole story
Google wants to teach algorithms to flag "offensive" content in search results and videos posted to YouTube after earlier this week a member of … Read the whole story
xAd on Thursday released a pay-for-performance revenue model for driving offline visits based on location. U.S. marketers only pay for the ads that serve … Read the whole story
If the IAB study was intended to track the contributions that Internet advertising makes to the economy over time, perhaps the most surprising number … Read the whole story
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Taking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising … Read the whole story
Factual, a location data ad-tech company, announced on Thursday integrations with ad-tech platforms including Adobe, LiveRamp and Oracle Data Cloud. This play for scale … Read the whole story
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Is your mobile marketing strategy still a work in progress? You're not alone, according to a new report from RadiumOne, which included responses from … Read the whole story
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Two walled gardens own 82% of the online advertising business. There is Facebook: like Gramercy Park, locked up tight, but contextually one-dimensional. There's Google: … Read the whole story
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Of course, better brands already think carefully about their raison d'etre, their Purpose (with a capital P) and related core values, and they act … Read the whole story
Among countless other potential commands, app users can now ask Alexa to "search for paper towels," "reorder batteries," and "track my last order." Beyond … Read the whole story
