xAd on Thursday released a pay-for-performance revenue model for driving offline visits based on location. U.S. marketers only pay for the ads that serve … Read the whole story

If the IAB study was intended to track the contributions that Internet advertising makes to the economy over time, perhaps the most surprising number … Read the whole story

Taking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising … Read the whole story

Factual, a location data ad-tech company, announced on Thursday integrations with ad-tech platforms including Adobe, LiveRamp and Oracle Data Cloud. This play for scale … Read the whole story

Is your mobile marketing strategy still a work in progress? You're not alone, according to a new report from RadiumOne, which included responses from … Read the whole story

Two walled gardens own 82% of the online advertising business. There is Facebook: like Gramercy Park, locked up tight, but contextually one-dimensional. There's Google: … Read the whole story

Of course, better brands already think carefully about their raison d'etre, their Purpose (with a capital P) and related core values, and they act … Read the whole story