SearchBlog
by Laurie Sullivan, Staff Writer
Television ads often work as a reminder to do something or purchase a product. Spikes are typically larger after brand-focused ads compared with price-focused ads, and after less informative ads … Read the whole story
by Laurie Sullivan
Brand and ad safety issues will soon extend from Google to other social media platforms, says Eric Feinberg, founder of the Global Intellectual Property … Read the whole story
by Joe Mandese
The U.S. will remain the primary engine driving the global ad economy for the foreseeable future, according to the latest forecast from Publicis' Zenith … Read the whole story
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by Tobi Elkin
The number of marketers suspending advertising on Google is growing beyond the U.K. to the U.S., Australia and other parts of the world. Advertisers … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Zenith's forecast figures for television are a dire warning for the industry -- but could a 7% dip in spend during Q1 be averted … Read the whole story
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by Wayne Friedman
The entire media market was flat versus February a year ago. Overall areas of gain include digital media, TV and cable TV. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
How quickly the world can change. Last week I wrote about the fact that U.K. advertisers seemed to move a lot more proactively than … Read the whole story