Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Google and its parent company Alphabet had to launch Google Glass as an enterprise app after pulling the product from the consumer market. Alphabet has been running limited tests with … Read the whole story
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by Laurie Sullivan
Marketers have long suspected that Google has a strong bias for its content in its search engine. A study now finds that 74.9% of … Read the whole story
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by Laurie Sullivan
The Interactive Advertising Bureau on Thursday released the final version of the IAB Standard Ad Unit Portfolio after a draft was released for public … Read the whole story
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by Philip Rosenstein
The number of video/TV campaigns using first-party data more than doubled between 2015 and 2017, but still represents a small portion overall -- up … Read the whole story
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by Ray Schultz
SmartSoft has added a new feature to its address validation service, The Email Verification REST API, for verification of email addresses. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
One of the major promises of the Internet of Things has to do with location. Identifying where a consumer is at any given moment … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Facebook is acting like its paywall will save publishers. It begs the question -- at what price? Read the whole story
COMMENTARY
by Sarah Fay
When a friend introduced me to Esther Dyson -- technology thought leader and investor -- I jumped at the chance to ask about her … Read the whole story
COMMENTARY
by Lee Vann, Columnist
Every cloud has a silver lining. And when it comes to the current status of the retail industry, which ranges from "bleak to promising," … Read the whole story