Performance Marketing Insider
by Laurie Sullivan, Staff Writer
What if search marketers could integrate sitelinks or paid-search advertisements from the search engine that lead to a more human-like dialogue with machines? Read the whole story
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by Laurie Sullivan
Apple's products account for about half of Google's mobile search revenue, estimated one Bernstein analyst. Meanwhile, Apple has several hundred open job posts looking … Read the whole story
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by Laurie Sullivan
As of October 16, 2017, all app-install campaigns will run as Universal App Campaigns ads, but its current app-install campaigns will not stop running … Read the whole story
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by Laurie Sullivan
Some 61% of marketing and sales executives surveyed say cognitive computing will be a disruptive force in their industries, and 91% agree that cognitive … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Not enough marketers pay attention to blockchain technology. They should. It will become the next advancement in fraud prevention while serving online advertisements. Companies … Read the whole story
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by Wendy Davis
In a surprising decision, a federal trial judge has ruled that online hotel reservation service Booking.com is entitled to trademark protection for its name. Read the whole story
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by Ray Schultz
In a first, businesses are being targeted with malware delivered as a PowerPoint attachment. Read the whole story