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Meet Amelia: An AI Tech Underused By Search Marketers

The human dialogue is complex and dynamic. People usually are not straightforward when talking about their problems with a brand, business or retailer. They begin with a story and provide the background to the problem.

It's not an easy problem to solve when tying to use artificial intelligence to optimize, predict and analyze search advertisements. 

What if search marketers could integrate sitelinks or paid-search advertisements from the search engine that lead to a more human-like dialogue with machines?

Microsoft Bing offers the integration of chatbots into its search engine, but this artificial intelligence (AI) technology would have the capability to understand the human conversation and change the way it interacts based on human behavior.

IPsoft recently expanded its services of predictive and analytical capabilities from its AI platform into another financial services company, but search marketers are missing an interesting opportunity to tie this technology into paid-search advertisements and organic sitelinks.

Although Allan Andersen, IPsoft director of enterprise solutions, doesn't know of any company using the company's AI in that way, that doesn't mean it cannot be done.

Meet the virtual cognitive agent Amelia. Her brain, similar to the human brain, has multiple sections that assist her in understanding the content and context of questions asked. She is not a chatbot, which is typically programmed to respond. She does not follow a script or hand off difficult questions to a human.

Amelia can detect when someone gets upset, and changes the way she interacts. Her "freeform dialogue" gives her the freedom to have interesting conversations with humans, because "she's able to change the way she formulates answers based on the conversation," Andersen said.

He also said Amelia can interact through Amazon Alexa or Microsoft Skype.

Earlier this month, IPsoft announced that Nordnet -- a digital Nordic bank serving Sweden, Norway, Denmark and Finland -- will integrate Amelia to improve on their customer relations program.

Beginning this fall, Amelia will enable Nordnet to sign up new customers, open accounts, and much more. And once Nordnet issues a credit card to a customer, Amelia will have access to all the systems to see what features are being used. And have access to data that suggests the bank might have lost customers based on lower finance rates from other bank offers. The platform will integrate with all a company's business systems, such as Salesforce and SAP, to extract the data that helps AI learn.

 

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