Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The boom in credit card use may be due to banks' willingness to offer people with the highest credit rating more money or consumers who feel better about the economy … Read the whole story
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by Laurie Sullivan
Competitors can now bid for spots in Google's Product Listing Ads. Google has offered to serve up rival shopping comparison sites via auction to … Read the whole story
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by Laurie Sullivan
Helping Google reach this goal are metasearch engines like Kayak and Trivago that will spend 25% more -- about $14 billion in 2017. Read the whole story
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by Laurie Sullivan
The program, which launched a few months ago, is currently rolling out across the U.S., according to a Google spokesperson. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Israel has become a hotbed for artificial intelligence, integrating AI with data and a variety of platforms such as search, email and programmatic to … Read the whole story
COMMENTARY
by Mike Proulx, Op-Ed Contributor
We recently surveyed over 600 marketers across industries, roles, and levels to find out what agency "digital" marketing capabilities and media trends are most … Read the whole story