Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Analyst firm CB Insights estimates Google has made nearly 200 acquisitions since 2001. When the company reorganized and renamed as Alphabet in late 2015, the new structure refocused on non-advertising … Read the whole story
-
by Laurie Sullivan
Artificial intelligence is powering new opportunities for Bing Ads to integrate into other Microsoft products. The October release of Bing Custom Search, a customized … Read the whole story
-
by Laurie Sullivan
A majority of Americans believe the football field is no place for political protests, which could spark a branding fiasco by the end of … Read the whole story
-
by Jess Nelson
MailChimp announced the expansion of its cross-channel marketing capabilities on Tuesday, enabling customers to create their own Google advertisements from within the MailChimp dashboard. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The growth of smart speakers may end up being hampered by smartphone habits. While sales of devices such as Amazon's Alexa and Google Smart … Read the whole story
COMMENTARY
by Steve Kerho, Op-Ed Contributor
Mediocre content isn't unsafe the way offensive YouTube videos are, but it has the same effect of dragging down your brand. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Three in four programmatic users fear unsafe placements, while one in four have had them. Time for a safer approach? Read the whole story