After years of trying to attribute the click, view and other consumer interactions, brands still struggle with attribution. Now Google is rolling out an … Read the whole story

Along with the revision of the ranking and new list of non-branded keywords, the SimilarWeb study notes a change in the type of content … Read the whole story

The ability to view, measure and accurately attribute sales across devices enables marketers and publishers to understand where customers initiate research and make purchases, … Read the whole story

Large Silicon Valley companies that run political ads could face a host of new regulations, if a bipartisan bill unveiled Thursday becomes law. Read the whole story