Search & Performance Insider
Toy advertisers digging deep into paid search didn't hold back when it came to aggressive campaigns during the Black Friday and Cyber Monday 2017 holiday weekend. Read the whole story
Google and Facebook are among the top two companies with the highest reach to track data at 60.2% and 27.1%, respectively. Even if users … Read the whole story
The existing Search Ads product has been renamed as Search Ads Advanced to support more advanced campaigns and users. Read the whole story
Direct mail, local TV and mobile will become the top three revenue drivers in 2018 in the U.S., forecasts BIA Kelsey. The analyst firm … Read the whole story
Google's capital investment fund, CapitalG, said it will add to the $500 million in recent financing. The ride-hailing company received $1 billion last October. Read the whole story
