Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Data released Thursday shows an increase of average order value online during the 2017 holiday season. Holiday online sales rose 13% from the previous year, up 10.43% compared with 2016, Read the whole story
-
by Laurie Sullivan
Developers at Performics have built an Amazon platform that now allows the performance agency to support clients running advertising campaigns through the marketplace. Read the whole story
by Laurie Sullivan
Pepsi Stuff, the U.S. loyalty program from PepsiCo first released in 1996, will return with this year's Super Bowl 2018 campaign. Read the whole story
by Laurie Sullivan
Redux, a Cambridge, UK startup, worked with Cambridge Design to develop the technology. The company reports owning more than 115 granted patents that expire … Read the whole story
-
by Gavin O'Malley
Potentially threatening Nextdoor and other local news networks, Facebook just began testing a "Today in" feature on its flagship app. As part of the … Read the whole story
-
by Wendy Davis
Three months after suing TickBox, content owners including Hollywood studios, Amazon, and Netflix have brought a similar lawsuit against Dragon Media -- another company … Read the whole story
COMMENTARY
by Graeme Jamieson, Op-Ed Contributor
EMarketer recently released a report on organic social media with an article headlined: "Is Organic Social Media Marketing Still Relevant?" One quote caught my … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The annual CES show in Las Vegas is a showcase for all the latest and greatest technology, but also can create an opportunity to … Read the whole story