Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Seasonal demand for news about sports influenced media publishers' ranking in Q4 2017, but the top-ranking keywords were more related to current topics discussed in forums, tech circles, and financial … Read the whole story
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by Laurie Sullivan
The group on Tuesday announced a full list of agencies and companies involved. The purpose of the consortium is to harness blockchain technology and … Read the whole story
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by Laurie Sullivan
"There are more ways to advertise today," says Wix cofounder/CEO Abrahami Avishai, adding that many are at least as efficient as the Super Bowl. Read the whole story
by Chuck Martin
Waymo has ordered thousands of hybrid minivans to be added to its driverless ride-hailing service in Phoenix. The cars are being purchased from Fiat … Read the whole story
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by Jess Nelson
Evergage announced the acquisition of MyBuys on Tuesday, a move that propels the personalization platform into the retail vertical. Read the whole story
by Larissa Faw
Beckerman is acquiring full-service digital marketing agency Chicago Digital, while Shaw + Scott is acquiring Seattle-based Loxley CX, an agency that specializes in CX/UX. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Americans prefer email as the way to receive marketing messages. Matt Conlin, president of Fluent, shares insights from a recent survey. Read the whole story