Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Worldwide mobile ad spend rose 33.6% to $142 billion, with $17 billion spent on performance ads, according to a report released Monday. Read the whole story
by Laurie Sullivan
Google will release the Brand Leaderboard infographic at Mobile World Congress Monday to illustrate the leaders in mobile speed from Forbes' Most Valuable Brands … Read the whole story
by Laurie Sullivan
AT&T's marketers are demanding increased transparency into its digital advertising supply chain and have begun to test blockchain technology that will "verify and validate" … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Working with agencies may be a better move for those companies lacking employees with knowledge of blockchain and programmatic technologies. Agencies often can optimize … Read the whole story
by Chuck Martin
Amazon has started another accelerator program to find startups focused on voice technology. The $100 million Alexa Fund comprises venture capital funding to fuel … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Taxing profits isn't working -- but could taxing sales or overall revenue work? It's unlikely. Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
When we invited Alexa into our home, we knew she was young: a techno-toddler, just learning how to make her way around the world … Read the whole story
by Chuck Martin
A quarter of customer service and support operations will include virtual customer assistant or chatbot technology within two years, an increase from less than … Read the whole story
COMMENTARY
by Tom Siebert, Op-Ed Contributor
Repositioning bitcoin and other cryptocurrencies as an investment strategy, not a currency, is causing frustration among the early adapters and leading to the bitcoin-cash … Read the whole story