Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Amazon's acquisition of smart doorbell maker Ring is a game-changer for marketplaces and the electronics industry as well as marketing and advertising. Here's why. Read the whole story
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by Laurie Sullivan
Can keywords in review and reaction videos on YouTube predict Oscar winners? The top two most-viewed Best Picture nominee trailers on YouTube also are … Read the whole story
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by Laurie Sullivan
The survey asked marketers which paid media is best for acquisition. Social and search led for mobile apps -- with 35% and 34%, respectively … Read the whole story
by Chuck Martin
Across metrics including click-through rates, viewability and video completion, 360-degree VR ads performed better in every dimension, according to the study by OmniVirt, which … Read the whole story
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by Wendy Davis
"At bottom, TVEyes is unlawfully profiting off the work of others by commercially re-distributing all of that work that a viewer wishes to use, … Read the whole story
by Tanya Gazdik
The competition was fierce in all categories, and the panel of industry observers, experts and marketers have done the arduous work of finding the … Read the whole story
COMMENTARY
by Ryan Kelly, Op-Ed Contributor
Even for an industry accustomed to game-changing trends and shifts in strategy, the past few months have been rife with potentially disruptive forces in … Read the whole story
COMMENTARY
by Mihai Botarel, Columnist
Data, data, data. The ad industry is constantly talking about data. Big data, small data, personal data, any data. Data-driven strategies are not to … Read the whole story