Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Google fell from No. 8 to No. 28, according to the annual Harris Poll Reputation Quotient poll released Tuesday. Apple also tumbled hard, dropping from No. 5 to No. 29. … Read the whole story
by Laurie Sullivan
Google blocked 79 million ads in its network for attempting to send people to malware-infested sites and removed 400,000 of these types of sites … Read the whole story
by Laurie Sullivan
The policy will go into effect for ads bought for search, display, and video across its network and restricts advertisement of Contracts for Difference, … Read the whole story
by Laurie Sullivan
The native promoted posts unit, running on Android and iOS, will enable the same targeting as with desktop ads -- by interest, community, geography … Read the whole story
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by Laurie Sullivan
The platform is not a blockchain but rather a "distributed-ledger" that allows both artists and fans to share and monetize artistic talent worldwide. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Digital marketers can give dodgy currency a miss, but blockchain could shine a bright light on transparency. Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Focusing on more tangible metrics like engagement and traffic gives brands more insight into purchase intent and lower-funnel consumer activity. It brings them one … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
More consumers are adopting voice-activated devices and smartwatches, but not necessarily to their full potential -- and most are not using them to buy … Read the whole story
COMMENTARY
by Stephen Kraus, Op-Ed Contributor
For lack of a better phrase, brands and retailers have always been "frenemies." They need each other. Retailers need products to sell, and brands … Read the whole story
COMMENTARY
by Herve Brunet, Op-Ed Contributor
Second-price auctions have been the unquestioned auction model in online advertising since the rise of Google paid search. However, they have rapidly been giving … Read the whole story
by Joe Mandese
Pew said the survey, conducted in January, is five percentage points higher than one it conducted in December 2015. Read the whole story